Around the Net
Honda, eOne Using VivaKi's Premium Programmatic Ad Service
- The Drum, Thursday, December 5, 2013 11:54 AM
The Drum has reported that Honda and entertainment brand eOne are among the first brands to be using VivaKi's new premium programmatic ad offering via Audience on Demand.
"The Publicis Groupe-owned agency has extended its addressable media business Audience on Demand (AOD) to include a premium version, meaning advertisers can run rich-media ad formats programmatically across a select group of publishers of their choosing," The Drum wrote.
