Jim Davidson, manager of marketing research at Bronto Software, has created a Holiday Lookbook
, exploring the email trends
that were naughty and nice
this year. Davidson's favorite emails came from West Elm, who he thought did a good job at optimizing for mobile. He also enjoyed automated messages from eBags and Eddie
Bauer's simple and upfront instructions on how their sales worked. Davidson wouldn't disclose which companies were on his naughty list, but he did say that emails that made
recipients hunt for the call-to-action were not working.
Read the whole story at Direct Marketing News »
