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B2B Retailer Grainger Uses Shopping Cart Abandonment to Generate Leads
- Internet Retailer, Friday, December 6, 2013 3:48 PM
W.W. Grainger Inc., one of the largest sellers of maintenance, repair and operations supply products on the web, is using abandoned shopping carts as part of its B2B sales funnel. The company takes shopping cart abandonment data and gives it to the sales team. If a lead visits Grainger.com, logs in and starts adding items to a cart before making a purchase, the salesperson will get access to this information and follow up.
