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Twitter Still Needs An RTB Exchange
- Adweek, Friday, December 6, 2013 4:37 PM
Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a real-time-bidding ad exchange."
Early partners of the Tailored Audiences program -- including AdRoll, Dstillery, DataXu and others -- say that "integrating data and buying ads are more cumbersome without an exchange," Adweek writes. You can find the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.