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What SEM Can Teach RTB
- Search Engine Land, Friday, December 6, 2013 4:49 PM
Search Engine Land has posted an article listing 10 things SEM (search engine marketing) veterans can teach marketers that are just starting to use real-time bidding (RTB).
Up first on the list is that "it's all about granularity," and the sixth piece of advice is that "sometimes it's worth paying more for quality." See all 10 tips here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.