• by Amy Corr  @MediaPostOTL, December 11, 2013

Alpina Foods, the U.S. arm of South American brand, Alpina, hired INNOCEAN USA to strengthen the company’s brand with American audiences and launch Alpina’s first major U.S. advertising campaign for its line of Greek yogurts.  INNOCEAN will be responsible for developing a multimedia and experiential marketing campaign to support Alpina Foods’ new above-the-line campaign in select U.S. markets across the East Coast.  “We chose INNOCEAN as our advertising partner because they are a partner that truly understands the competitive nature of our industry and the Greek yogurt category,” said Pamela Zager, Marketing Director, Alpina Foods. Alpina, markets a series of dairy products including Alpina Greek and Alpina Greek with Artisan Granola yogurts, Alpina Bon Yurt low-fat yogurt, Yogurt smoothies, Avena oat smoothies, Dulce de Leche caramel spread, and Juan Valdez Café Latte. New work is slated to launch in February.