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CNN Is Liked, But It Needs To Be Loved (Forbes)

  • , Wednesday, March 3, 2004 12 AM
A few weeks back I set out to examine how CNN's American Morning could have such low ratings, even though co-anchor Soledad O'Brien and her colleagues do a fine job and have the best-known news brand in the world behind them. As time went on, a more important question occurred to me: Is CNN doing everything it can to attract new viewers regardless of time slot? The answer, interestingly, is no.

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