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Nissan Lining Up Behind Nismo
- Automotive News, Tuesday, January 7, 2014 8 AM
Nissan, as part of an effort to market its Nismo performance brand in the U.S., is looking to help dealers sell motorsports parts. Nissan parts and service
officials are planning ways to step up marketing of the Nismo parts line, including a standardized motorsports boutique that would occupy floor space in participating Nissan dealerships.
