Around the Net
...And CVS Launches Agency Review
- Adweek, Thursday, January 9, 2014 8:08 AM
CVS Caremark has launched an agency creative review, which will include encumbent Arnold. The Havas company won the account after a review in 2010, taking it over from Hill Holliday. Excluding online spend, CVS spent over $115 million last year and approached $45 million in the first nine months of 2013, per Nielsen. "With the changing consumer and health care landscape, we are evaluating advertising partners to encompass our entire suite of enterprise and retail needs,” a CVS representative said.
