Around the Net
Super Bowl Ads Don't Work
- Chicago Tribune, Thursday, January 9, 2014 8:08 AM
A new study from research group Communicus suggests that the vast majority of those ads are not actually effective. “Advertising should make people buy products, or at least build purchase interest. Judged against this standard, four out of five Super Bowl XLVII commercials failed to deliver,” the report from advertising research group Communicus reads. The firm says, for example, that Tide's "Miracle Stain" ad got a million and a half views on YouTube but the product-sales KPI's were null.
