Spending on email marketing increased 11.1 percent in 2013, according to Bruce Biegel, senior managing partner for Winterberry Group. Biegel revealed this news in a keynote at
the Direct Marketing Club of New York's Annual Outlook luncheon, in which he reported that overall "direct and digital" spending increased only 7.2% in 2013, to $133.4 billion. Email was not the
only channel to see an increase in spend. In fact, display saw a 35.5 percent spike, search saw a 12.9 percent increase, and social technology and services went up a whopping 50 percent.
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