Around the Net
AT&T Drops Idol Sponsorship
- Chicago Tribune, Friday, January 17, 2014 8 AM
"American Idol" is waning, and AT&T Inc is no longer an official sponsor of the Fox show. The Fox broadcast TV network confirmed the end of AT&T's sponsorship on Wednesday prior to the premiere episode of the show's 13th season. Coke and Ford also sponsor the show. According to Nielsen data provided by Horizon Media, the average audience size for "Idol" dropped by 9.9 million viewers over the past three seasons, from 23.1 million in 2011 to 13.2 million last year.
