Around the Net
SapientNitro Wins Global Lycra Account
- Best Media Info, Tuesday, February 4, 2014 8:03 AM
Sapient's SapientNitro division has been tapped as global AOR for the Lycra brand. The work, to be run out of the agency's London office, will include TV brand advertising, and cooperative campaigns with famous garment and retailer brands, print, digital and social activities to create integrated, immersive stories and experiences that live across brand communications in today’s always-on world.
