Around the Net

How Tough Is Aluminum? Ford Tough

Ford will use testimonials to convince people the aluminum in the new F-150 pickup is as strong as steel. Ford plans to run a contest in which F-150 users and fans can compete for an opportunity to drive the truck “before nearly anyone else in the world.” At BuiltToughTest.com, customers are being asked to tell Ford how they would test the toughness of the new F-150 pickup.

Read the whole story at Detroit Bureau »

Next story loading loading..