kbs+ Toronto named Matt Hassell as chief creative officer, charged with creative for Target Canada and Bank of Montreal. Previously, Hassell was chief creative officer of OgilvyOne
where he led work for Unilever and helped the agency secure AOR duties for Tim Hortons and InterContinental. Hansell started his career with Nick Dean, the president of kbs+ Toronto, at FCB
Direct (now Draft FCB) nearly 15 years ago.