Around the Net
McDonald's Refocusing Core Business
- Burger Business, Monday, February 10, 2014 8:02 AM
McDonald’s Corp. is shifting its marketing and menu strategies. It promised to do so in January when CEO Don Thompson discussed the chain’s disappointing Q4 and full-year 2013 results. He said McDonald’s will “adjust the sequencing of product introductions”—i.e., slow down the new-product pipeline—and ensure that “these adjustments are complemented by a consistent focus on core equities like breakfast.”
