Around the Net
Hold The Scissors. Consumers Not Cutting The Cord
- AdExchanger, Tuesday, February 11, 2014 8 AM
Forrester Research data shows consumers are not nixing TV for Internet streaming just yet. Marketers, relax. In the report, Jim Nail, a principal analyst serving marketing professionals, predicted only a modest decline over the next five years in the percentage of households with pay-TV service, from 82% in 2013 to 79% in 2018.
