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How State Farm 'Cracked The Code' Of Sports Marketing
- NYSportsJournalism.com, Thursday, February 13, 2014 8:02 AM
On the eve of the NBA All-Star Game, with a weekend of activities scheduled for New Orleans and Smoothie King Arena, the league's marketing and media partners such as State Farm are looking to new Commissioner Adam Silver for ways to not only enhance their current alliances but to continue to build for the future. Tim Van Hoof, assistant VP of marketing, talks about the NBA, NFL, NHL and MLB and media partnerships.
