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Kroger In Chicken Label Trouble

Kroger Co., the biggest U.S. supermarket chain, faces a lawsuit claiming it deceived consumers by marketing a store brand as humanely raised chicken products when the animals were raised under standard commercial farming. The complaint is seeking class-action status against Kroger for allegedly misleading California consumers with claims about the grocer's "Simple Truth" premium-priced store brand of chicken.

Read the whole story at Chicago Tribune »

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