Around the Net
Google Hopes To Attract Brands With ComScore
- Investor Place, Friday, February 14, 2014 8 AM
Google wants to lift brand advertising by using comScore’s real-time ad-tracking service. The deal between comScore and Google will allow Google advertisers to use comScore’s Validated Campaign Essentials through Google’s DoubleClick advertising service. Ad buyers will be able to monitor ad traffic in real time through the service, which gives them flexibility to respond in real time to real-time feedback.
