Around the Net
Old Spice Site Shows Power Of Hair Via Huey Lewis Songs
- Marketing Week, Thursday, February 20, 2014 9:39 AM
Old Spice has launched an interactive website, ThatsThePowerOfHair.com, to show men shouldn’t be afraid to widen their hair care routine. A guy on a couch with a fawning woman extolls the virtues of Old Spice hair-care products, including that now his hair can play Huey Lewis and the News songs. His hair crawls over to a keyboard. Viewers can type in a Huey Lewis song and his hair will “play” it.
