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Twitter Ad Rates See Significant Declines

  • QZ.com, Friday, March 7, 2014 11:50 AM
Twitter’s average ad rate dropped 18% in the last three months of 2013, Quartz reports, citing the social network’s just-released annual report. “Twitter’s advertising rate keeps falling,” Quartz writes. “Total revenue still grew last quarter as more advertisers bought more ads to show more users … They just paid less to do so.” Bigger picture, “the average ad rate has been declining since at least the beginning of 2012.”
 

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