Commentary
FCC Nixing JSAs: Good News For Local Advertisers -- Or Bad?
- by Wayne Friedman , Staff Writer, March 7, 2014
The Federal Communications Commission is strongly considering instituting rules that would give TV stations less marketplace leverage by curtailing Joint Sales Agreements(JSAs).
For years, many stations have been operating under such agreements, which allow one sales team to sell two stations or more in the same market to local …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
