Around the Net
IAB Europe Kicks Off Brand Advertising Survey
- Research-Live, Thursday, March 13, 2014 9:30 AM
IAB Europe is conducting a survey that aims “to learn about measurements that would help drive more long-term brand advertising investment into digital media” The online survey was created by IAB’s Brand Advertising Committee, which seeks participation from “all relevant stakeholders” across Europe, with results to be presented at the Interact 2014 Conference, to be held in Paris in May.
