Around the Net
Tesco Trials iBeacons With A MyStore App
- Marketing Magazine, Wednesday, April 2, 2014 7:36 AM
Tesco is trialing iBeacons in Chelmsford with a store-specific app that will not send customers marketing messages because, according to Mark Cody, Senior Group Marketing Manager, the prospect of walking past a stack of baked beans and your phone bleeping with an offer might put people off the technology. Instead, the …
