Around the Net
Asthmatic Kitty Uses Social to Build Email List
- HypeBot, Wednesday, May 7, 2014 3:34 PM
Indie music label Asthmatic Kitty has found that social media can help build their email list. The label started using "virtual street teams" in social networks to invite them onto the Asthmatic Kitty newsletter that they send through MailChimp. The label then sends a follow-up email with news about one specific act on based on the recipients click behavior. This approach generates a 70 percent higher open rate for subsequent emails about that act.
