• by Amy Corr  @MediaPostOTL, June 13, 2014

Ogilvy & Mather Advertising New York was tapped by Nationwide Insurance to develop a brand campaign featuring Peyton Manning of the Denver Broncos that promotes Nationwide's insurance and financial services. The Manning campaign will launch during the 2014 football season and include television, print, digital and out-of-home elements. Nationwide announced a multi-year marketing agreement with Manning on May 30. "We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation," said Matt Jauchius, chief marketing officer for Nationwide. "As the agency that originally helped develop our famous On Your Side slogan 50 years ago, we're confident in Ogilvy's unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results." McKinney will continue to lead creative work for Nationwide's Join the Nation marketing campaign. Universal McCann, Wasserman Media Group, PMM, Moxie and Edelman are also part of Nationwide's agency roster. Nationwide spent $306 million on measured media in 2013, up from $250 million spent in 2012, according to Kantar Media.