Pernod Ricard is going through trial data as it seeks to understand how iBeacons could help it understand how people socialise and how they react to brands reaching out to them on their mobile
phones in bar settings. The brand first trialled the technology, through Zappit, at the start of the month at an event where guests were sent messages including a coupon for a Chivas Martinez
cocktail. The company is going through data to check redemption levels in the following weeks.
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