Facebook is testing a new type of ad product in India, which is built around missed phone calls. Now, “when a person in India sees an ad on Facebook, they can place a ‘missed call’
by clicking the ad from their mobile device,” The New Web reports. “In the return call, the user then gets access to content such as music, cricket scores or messages from celebrities, as
well as a brand message from the advertiser -- without having to spend any airtime or data.”
Read the whole story at The Next Web »
