• Advertising Age, Tuesday, July 8, 2014 12:21 PM

Advertising Age has posted an article arguing that programmatic advertising isn’t ready to deliver what brand marketers want -- a connection with consumers.

“[D]igital marketers leaning towards efficiency and programmatic ad buying are ignoring the ultimate goal of brand advertising -- to make meaningful connections with real people,” Advertising Age writes. “But it doesn't have to be this way.”

The post says marketers should “pivot away from blind automation” to focus on cultivating “emotional relationships with people through creative messages and intelligent delivery of those messages.”

Read the whole story at Advertising Age »