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Video Strategies Shift From 'Go Viral' To 'Go Programmatic'
- Advertising Age, Thursday, July 31, 2014 1:12 PM
Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why “going viral” is no longer every video advertiser’s main goal.
“While brands continue to earn millions of views with great creative, [the ‘going viral’] model never scaled,” the post reads. “Advertisers quickly found …
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.
