86% of Digital Marketers Use Email Regularly: Gigaom

Email remains the digital workhorse for marketers, according to new research from Gigaom and Extole. The research found that 86 percent of digital marketers use email regularly. In addition, it also revealed that 41 percent of marketers use email for building awareness, 37 percent use it for acquisition, 42 percent use it to drive conversions and 56 percent of marketers user email as a retention tool.

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