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Is Viewability 'The' Solution To Digital Woes?
- Marketing Land, Monday, August 11, 2014 1:07 PM
Is viewability the solution to digital marketing’s fraud and low-quality inventory problems, or just part of the solution?
A Marketing Land article written by James Green, CEO of Magentic, a search retargeting firm, argues viewability “is the common denominator that will solve … negative practices in the digital marketing industry.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.