Around the Net
McDonald's Names First U.S. VP Of Digital
- Advertising Age, Wednesday, August 20, 2014 9:30 AM
McDonald's has named Julia Vander Ploeg as its first VP of digital in the U.S. She will report to the quick-feeder's chief digital officer, Atif Rafiq, who joined the company in October. She will, per a spokesperson, lead "digital strategy efforts on several fronts -- such as enhancing our customers' restaurant experience, more relevant ways to share our story and how customers engage with our brand."
