Around the Net
CBS Touts Thursday Night Football, And Brands Sign On
- Brand Channel, Thursday, August 21, 2014 10 AM
The NFL is big on CBS, which in September will air eight games on Thursday night. CBS, counting on driving audience for advertisers, is advertising itself with a TV spot featuring CBS stars. Major sponsors include Lowe's, Verizon, Lexus and Mazda, who will pay a reported half a million dollars for 30 seconds. Meanwhile, Dannon has jumped into American stadia and living rooms by signing on as the NFL's first official yogurt sponsor. At the jump, some of the new brand ads supporting NFL this season.
