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Honda Taking Six Cars To SEMA

Honda is looking to strengthen the bond between young buyers, who like to personalize their cars and its subcompact Fit. The Japanese maker is going to show them what can be done and give them a running look at process via social media. Honda enlisted six groups to produce customized cars for the 2014 SEMA show in Las Vegas. The customerizers will detail their work on Tumblr leading up to the November show.

Read the whole story at Detroit Bureau »

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