Around the Net
German Automakers Helped By China's Lack Of Brand Loyalty
- Detroit Bureau, Friday, September 19, 2014 9:41 AM
A new study by the Boston Consulting Group finds that 40% of the owners of cars from Chinese makers planning to trade their vehicle for a global or “foreign” brand said they intend to buy a Volkswagen model. Nearly 90% of foreign volume-brand owners who are trading up said they are likely to buy an Audi, BMW or Mercedes-Benz, according to the group, known as BCG. Donald Zhang, a BCG project leader and a co-author of the report, said the stakes are particularly high in China because it tends to be a winner-take-all market.
