Around the Net
Cal Ripken Jr. Talks MLB, Playoffs, Marketing
- NYSportsJournalism.com, Tuesday, September 23, 2014 9:32 AM
Cal Ripken, Jr., baseball great, is CEO for Ripken Baseball, owner of Minor League's Aberdeen IronBirds. He has been in Kellogg's and Under Armour campaigns and an analyst and commentator for Turner Sports. Ripken talks about challenges MLB faces in attracting new fans, the pitfalls players need to avoid on social media, and the ups and downs of being a marketing spokesman.
