Chivas Regal has launched a campaign featuring "12 Years A Slave" star Chiwetel Ejiofor, wherein social-media entrepreneurs can submit ideas. It dangles a trip to Silicon Valley and funding for 20 winners. "Win The Right Way", via Havas Worldwide London and AnalogFolk, also has a U.S. market film starring Oscar Isaac of the Coen Brothers’ film "Inside Llewyn Davis."