Around the Net
Marketers Are Failing to Connect Campaigns Across Channels: Report
- Direct Marketing News, Thursday, November 6, 2014 4:30 PM
Marketers are failing to connect their marketing efforts across channels, according to a new report from The Relevancy Group sponsored by Yes Lifecycle Marketing. The report, entitled, "From Acquisition to Advocacy: Discovering the Value of Lifecycle Marketing,” included feedback from more than 300 marketing executives and found that only 22 percent of marketing executives at medium-sized companies felt confident in their cross channel coordination.
