Around the Net
How The NHL Is Using Marketing, Media, Fan Growth
- NYSportsJournalism.com, Wednesday, November 12, 2014 11:32 AM
The National Hockey League says it is seeing growth among fans, media and marketers equal to or better than any time in its history. "In 2006, 95% of the NHL's $2.2 billion revenue was generated by the clubs. Now, 25% of the league's $4 billion revenue is generated by the NHL," said John Collins, COO for the NHL. He said the strategy is to build the profile of outdoor games: the Stanley Cup, the World Cup of Hockey (in 2016) and (potentially the 2018) Winter Olympics.
