Around the Net
Local Newspaper Groups Combine To Launch National Digital Ad Platform
- The Guardian, Wednesday, November 19, 2014 6:34 AM
Three of the UK’s four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook. Johnston Press, Newsquest, Local World and a number of smaller publishers are to launch digital trading platform 1XL, allowing advertisers a one-stop digital shop covering more than 800 local newspaper Web sites. Trinity Mirror has not joined the platform.
