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Send Campaigns on Wednesday, Not Thursday or Friday This Week: Yesmail
- Marketing Land, Tuesday, November 25, 2014 4:16 PM
Thanksgiving Day is not the best day this week to send out an email or social media campaign, according to a new report from Yesmail Interactive. The digital services firm compared the social and email campaigns of 50 major retailers during the last two holiday seasons and found that campaigns sent the day before Thanksgiving saw 57 percent higher engagement than other days of the week.
