Around the Net
60% of Abandoned Shopping Cart Emails Drive Transactions: Salesforce
- Internet Retailer, Friday, December 5, 2014 1:46 PM
Shoppers that received personalized emails after abandoning their shopping carts returned to make a purchase, according to new research from Salesforce. Salesforce's Predictive Intelligence Benchmark Report looked at about 140 million interactions between consumers and Salesforce retail customers. The research revealed that 60 percent of those emails resulted in a sale within 24 hours.
