Around the Net
NFL Focuses on CRM to Deliver Targeted Emails
- Marketing Land, Wednesday, December 31, 2014 10:26 AM
The National Football League (NFL) is focusing on CRM in order to make its emails appealing to its disparate audiences -- fans from 32 different teams. The organization asks subscribers to share their favorite team, their favorite NFL memory and some personal details in order to send them targeted emails based on their preferences. Since they began this approach back in 2012, open rates have increased 121 percent, click through are up 26 percent and mobile opens are up 9 percent.
