Around the Net
Open Rates Increased in Q3 2014: Epsilon
- Direct Marketing News, Friday, January 9, 2015 11:52 AM
Email open rates in Q3 2014 were up 6.5 percent compared to Q3 2013, according to a new report from Epsilon. The "Q3 2014 North America Email Trends and Benchmarks" report analyzed email performance of 8.7 billion emails across approximately 140 clients. The report also found that click rates declined modestly from 4.5 percent in Q3 2013 to 4 percent Q3 2014.
