Around the Net
#Hashtags in Email Are the New Black
- Direct Marketing News, Wednesday, January 14, 2015 1:03 PM
Hashtags aren't just for social media anymore. In fact, they have been making their way into emails, including the email subject line. These tools are perfect for email because of their ability to get a message across in a limited number of characters, which is more effective for email. Subject lines with 6-10 words garner the highest open rates, according to a recent study from Retention Science.
