Around the Net
80% of Consumers Like Recommendations in Emails
- Direct Marketing News, Tuesday, January 20, 2015 4:38 PM
Eighty percent of Americans that read marketing emails like it when retailers make recommendations, according to new research from email services firm Listrak and market research firm Harris Poll. The research also found that 71 percent of promotional email readers value enjoy emails that feature items chosen based on their online browsing behaviors.
