• by Amy Corr  @MediaPostOTL, February 19, 2015

Cake New York was named social media agency of record for Volvo Cars of North America extending a current multi-year relationship between the agency and the automaker. Cake will be responsible for social creative and content services for the Volvo Cars U.S. brand. Cake's previous work has included consulting, strategic development, content and influencer series like "Volvo Joyride." "We're thrilled to further evolve our relationship with Cake New York during this exciting time in Volvo's history," said Dean Shaw, VP, corporate communications at Volvo Cars of North America. "Social media is an integral part of our communication plan and Cake New York truly understands how to effectively navigate this space." Adds Jenna Fidellow, general manager, Cake New York: "Cake New York is excited to take the incredible Volvo Cars brand and extend it to new audiences and new narratives leveraging social media." Volvo spent $44.2 million on measured media in the first nine months of 2014, according to Kantar Media.