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Archetypes In Marketing: What Would Jung Think?
- Moz, Thursday, March 12, 2015 1:21 PM
Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic. Gianluca Fiorelli believes great marketing campaigns do too. He says archetypes can be also used for differentiating a brand and its messaging from others in our same market by giving it a unique voice -- but not too unique. This requires consumers to relate, and feel familiar and comfortable with the message. It works with search marketing too. Fiorelli explains.
